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Fuel up your marketing plans with influencers and celebrities by your side
WHAT IS INFLUENCER MARKETING?
Before you go ahead and plan influencer marketing, it is essential that you first learn what it is about. Firstly, who are influencers? The answer is anyone with large numbers of followers on different social media platforms. It can be a gamer on YouTube or a marketing professional on LinkedIn. Influencer marketing includes approaching these influencers to promote a product or service for a business. They introduce or speak about the brand to their audience, which increases awareness about the brand and helps in transforming the audience into customers. Well, that is why any business chooses to go for marketing in the first place. OneHub, best influencer marketing consultant, we can get it done for you!
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WORK PROCESS
Influencer.in is one of the leading influencer marketing platforms in India with an extensive network of more than 70,000 influencers on a single platform.
DISCOVER
Our influencer marketing expert connects you to a wide number of influencers for different industries.
MEASURE
As a top influencer marketing company, we make sure to keep our clients updated with the results.
WORKFLOW
After selecting the influencers, we put attention to aspects like draft posts, prices, and deliverables.
AMPLIFY
Considering the records, we provide the feedback on the basis of our expertise to find the next steps to be followed.
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FREQUENTLY ASKED QUESTIONS
It’s alright if you have doubts because we have got the answers to them!
Can small businesses also go for influencer marketing?
Yes, small businesses can go for it. In fact, influencer marketing can be more budget-friendly as compared to traditional methods.
Who owns the content used in the campaign?
As influencers create content on their platforms for promoting the brand, they are the ones owning it. However, brands can decide on purchasing that to reuse in the other channel. All of it can be decided before finalising the deal.
How much can the campaign cost?
These campaigns are tailor-made to match the needs of the businesses. These costs can differ from the number of followers, influencer compensation, costs of labour, and extra digital spent during the promotion. Being the top influencer marketing agency in India, we can get you the best deal by focusing on factors like these.
Is Influencer Marketing meant for my business?
Yes, it is. No matter whether it is the food and beverage industry or health and wellness, every business to customers (B2C) businesses can avail from influencer marketing campaigns.
The influencer who will promote my product, will he/she be my brand ambassador too?
No, there are different reasons for you to not perceive them as the same. Influencers promote a brand only once or twice. Brand ambassadors, on the other hand, do that on a repetition.
How to get started with the first campaign?
When it is about starting with the campaign, one can have two options- Either hire a team in house or look for a social influencer marketing agency instead. Even though both ways can have their own advantages, hiring a professional influencer marketing services can be a time and effort saving option.
When the audience learns that a product or service is promoted, will it not make them lose interest?
No, they won’t say no to promoted content, and the reason behind it is the level of trust that influencer and the consumer has. In the end, it is this trust only that can make them choose you.
Which platform can get me the best return?
Each platform can have its perks. Eventually, it all depends on what you’re trying to attain through your campaigns. If you aim for brand awareness, choose Facebook. If it is building brand authority and website traffic, then Linkedin. Instagram is ideal for customer engagement and product launches.
I own a local business; can I use influencer marketing?
Of course, you can! One of the benefits of influencer marketing is that it is ideal for all types of businesses. This comprises local businesses too. The bottom line is, if you want to reach your target audience, you can go for influencer marketing.
How can I know that the campaign is successful?
If you reach the best influencer marketing company like us, you won’t have to worry about keeping an eye on the pace and success of the campaign, as we will do it for you with our analytics tools. However, when the campaign is active, you can get more likes, shares, inquiries, and other forms of engagement.
Does any big brand go for influencer marketing?
Influencer marketing refers to the process of reaching influencers, people with a large following, to speak about your product or service. This tactic is performed by many brands, which can include both- the ones who have just started and the ones into existence for a long time. If you want a clear picture, nine out of ten brands use influencer marketing, and this is at the international level. All in all, if you do not want your business to be left behind, you should initiate steps to explore possible opportunities for influencer marketing. Irrespective of the industry you deal in, you can find influencers of all types.
How can I launch a successful influencer campaign?
First things, identify the goals, set your budget, learn your target audience, and decide what your key performance indicators are going to be. The next step is discovering and finalising influencers on the basis of different factors, including reach, relevance, and resonance. After this, it is obvious that you have to reach them and seal the deal. What you need to do next is let the influencer perform their job, and you review their content. In the end, what measure the result and enjoy the gains.